Y Not Natural was born out of the vision to bring together the power of nature, science and aromatics. To harness the dynamism of the highest-grade actives and create a skincare line that would transform and revolutionise the frontline of the beauty industry.
Y Not Natural knows that as time goes by, skin becomes delicate and looks tired. It becomes more vulnerable to its environment, and it tends to develop a flow of micro-inflammations as a reaction to environmental or genetic aggressions. These micro-inflammations cause the damaging of skin structure and the acceleration of the aging process.
Y Not Natural believes in a dialogue-centric approach to the client’s personal skincare needs. A comprehensive understanding of lifestyle, combined with the latest developments in a range of oils as well as an extensive use of vitamins and minerals means that Y Not Natural can fulfil individual requirements that evolve with life’s constantly changing demands.